cream-scrub-blog

Meet Our Cream Scrub

It’s a scrub… it’s a cream… it’s a cream scrub? Yep! Allow us to formally introduce you to our Cream Scrub, a new addition to the S.W. Basics family. Created using organic shea butter, organic coconut oil, organic olive oil, and organic Demerera sugar, it’s a total dream. And while we could leave it at that, we won’t – because behind every new S.W. product there’s always a story.

If you know us at all, you know we’re all about two things. One, we like to do things our way and, hopefully, improve upon things in the process. That’s to say, if it’s “business as usual,” we probably aren’t too happy about it. This desire to innovate makes for great products… but we can’t say it doesn’t come without headaches. It usually involves doing things the hard way (no emulsifiers here!), getting told “no” over and over, and nearly killing ourselves to find the best ingredients and solutions possible. Point being: If you haven’t seen many 100% organic, four-ingredient cream scrubs out there, it’s because it’s a product that we conceived from the ground-up. We think it’s pretty unique and we’re damn happy over it – even if it did take months (years? Who even knows anymore.) to bring to life.

tube-scrub-sw-basics

Two, we’re not in the business of the superfluous. We want every item we create to be useful because innovation means nothing otherwise. Our Cream Scrub, then, was born out of what we perceived as a real hole in the market; we saw many body scrubs that were very exfoliating, but not very nourishing – leaving skin dry, aggravated, and red. We didn’t think they needed to be mutually exclusive things: Why not exfoliate and hydrate at the same time? Why not make things easier and eliminate a step? Hence, a creamy, nourishing, and exfoliating scrub was born. And that’s right, no need to moisturize when you get out of the shower, you’ll already be super smooth and soft!

You could argue that we had already addressed this issue (exfoliating and hydrating at the same time) with our Body Scrub, but there are some major points of difference with our new baby. Firstly, our Cream Scrub’s core ingredient of shea butter makes it utterly lush; it is a creamy, glides-on-smooth product that is almost like infusing your moisturizer with nubby granules. Furthermore, we grind the Demerara sugar in our Cream Scrub so that it’s much smaller in size than in our Body Scrub, making this product a bit gentler and more appropriate for use on sensitive parts of your body, such as your face. (It’s less of a blunt exfoliation tool.) Lastly, our Cream Scrub comes in a tube, a conscious packaging decision made after years of hearing feedback that digging out our Body Scrub from a jar wasn’t always ideal. So, guys, this one is really for you.

We hope our Cream Scrub makes your life easier and makes your skin look and feel better, too. That’s what our hustle is all about.  

You may also like

Leave a comment