Did you know? All year round, 5% of all sales of our Hibiscus Mask on swbasics.com will be donated to Keep a Breast, a pioneering breast cancer education and prevention organization. Given October is Breast Cancer Awareness Month, we put founder Shaney jo Darden through the Certifiably Awesome rigamarole. Her interview is below.Read More›
Heard the news? We’ve launched a limited edition, limited quantity Microbatch Coffee Scrub. Even though it’s pop-up product of sorts, we still spent as much time carefully deliberating our sourcing and ingredients as we do with all our products… which is we were psyched to partner with Philadelphia-based coffee company HubBub Coffee.Read More›
Have you ever wondered what happened to that bar of soap you slathered up with during your most recent hotel stay? Yeah, we can’t say that it’s something we’ve thought much about either — that is, until we were introduced to Erin Zaikis, founder of Sundara. Now, we can’t stop thinking about our freakin’ hotel soap. Here’s why.Read More›
Sacha Dunn launched her business, Common Good, after encountering a startling realization: She was using a lot of plastic to clean her home. Thus inspired to live a more sustainable lifestyle, she launched a home care company that offers consumers the unique opportunity to re-fill their products at one of Common Good’s many refilling stations across the country. She also packages some of her products in glass – an anomaly in this industry – and formulates using 100% biodegradable formulations — no harsh chemicals, phthalates, or parabens. Ever. Just check out their ingredient list here.Read More›
In honor of Earth Month, we’re shining the spotlight on our pal (and Adam’s BFF) Josh Hicks. Josh works for the Wilderness Society, a conservation organization that seeks to protect and preserve our nation’s wildlife areas from development and environmental threats (only 5% of our land is “designated wilderness” – more on that, below). In lieu of a long intro, we’re going to jump right into Josh’s interview, since he’s about as articulate as they come (plus, he has a dog named Bill Murray… so there’s that).
You know you’re in love with a brand when you open every single email they send you. It’s a total rarity… and it totally describes our relationship with Of a Kind. Founded by Claire Mazur and Erica Cerulo, Of a Kind is an e-commerce-slash-editorial platform for up-and-coming brands in the fashion, beauty, and lifestyle spaces. The thrill of visiting Of a Kind is threefold: First, you often discover new, awesome brands. Second, you learn their amazing stories. Third, you are then able to shop them easily and seamlessly (it can be dangerous). Yep, in many ways, Of a Kind is the total package. So of course the website’s founders are just as cool.
We’ve got a major crush on Meika Hollender, co-founder of Sustain Natural, a sustainable sexual wellness brand. Yup, you read that correctly: a sustainable sexual wellness brand. If that strikes you as an usual categorization, it’s because Sustain Natural – and Meika – are doing some amazing, innovative work in an industry that’s long been in need of some disruption. Hence, the crush.
Let us elaborate: Not only are Sustain’s products created in an environmentally conscious and responsible fashion (for example, they use only fair trade rubber in their condoms) using only non-toxic ingredients, they’re perhaps the only sexual wellness brand that is marketing their products to a bafflingly long-ignored audience: women!Read More›
In our sweetest dreams we are outfitted in Emerson Fry’s entire collection of clothing and accessories from head-to-toe. Emerson, a US-based designer, creates the type designs that you feel good about wearing season after season: A testament to their timelessness, superior quality, and effortless modernity.