Originally, these products were just for me and my sensitive skin. I didn't know if anyone else would like them. It's really tempting, these days, just to cross your fingers and hope that the stuff you put on your body is safe because it smells like wildflowers or claims to reverse aging. But people loved them, and it made me realize that our customers aren't the finger-crossing type. You do want great skin, but you don't want to hurt yourself or the planet to get it. And that's why I started S.W. Basics. Because you guys are awesome.

At S.W. Basics, we make our products from scratch using only whole, high-potency ingredients. For us, less isn’t just more; less is everything. We’ve found that if we stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, we don’t need to put a hundred things into our products. Using fewer ingredients means more potent skincare. We don’t water it down with cheap synthetics or exotic fillers. It also means that our products are more likely to be safe even on the most sensitive skin. That’s why everything we sell only has 5 ingredients or less. And they still make you look amazing and smell pretty.

Another thing we take really seriously is the sourcing of our ingredients. We want our products to be as healthy for our communities and our planet as they are for our customers. That’s why we support sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources.

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Adina