Why Our Friends Are Awesome | Clean 2017 Giveaway

If you’ve been following S.W. for a while, you probably know that we do everything for a reason. We use fewer ingredients because it allows us to use better sources for gentler, more effective skincare. We use glass bottles not just because they look pretty, but also because glass is 100% recyclable. Our main line is Certified USDA Organic because it’s important that our ingredients are grown and processed under strict codes with absolutely no genetically modified organisms.

We are also particular about our brand friends. Does that sound snobby? Maybe it is…just a little. It’s only because we believe that when you say something, you should mean it. When you tell people that your products are “natural” or “eco-friendly” it shouldn’t just be for marketing.

We’re incredibly lucky to be surrounded by pals who make products for a purpose and strive to better the world in some way. For our Clean 2017 giveaway, we’ve partnered with four of our very favorites: Suja, Boulder Clean, Acure Organics, and W3LL PEOPLE. We believe in their mission statements, their goals, and of course, their products. Though you may be familiar with most of them, here’s a little bit more about what they’re up to in 2017 and why they’re so friggin’ cool:



What makes Suja a clean company:

All of our products are Organic and Non-GMO Project verified. We believe that best-quality juice should be a grocery, not a luxury, so our mission from day one has been to democratize organics and get an organic juice into as many hands as possible. Since launching in 2012, we’ve sourced over 75 million pounds of organic produce!

What’s happening at Suja in 2017:

We are constantly innovating to meet the wants and needs of our consumers. From juices and smoothies to Probiotic Waters (the first-ever enhanced water flavored with nothing but organic fruits and veggies), to Drinking Vinegars (our combo of cold-pressed juice, apple cider vinegar and vegan probiotics great for gut and immune health). Be on the lookout for more innovation that not only tastes amazing, but also offers functional benefits consumers are seeking!

You can find Suja juices in stores throughout the USA. Click here to find Suja near you.


Boulder Clean

What makes Boulder Clean a clean company:

Every ingredient (no exceptions!) in Boulder Clean products meets stringent human health and environment criteria, including carcinogenicity, reproductive/developmental toxicity, toxicity to aquatic life, and persistence in the environment. Our products are EPA Safer Choice Certified—a label that ensures that the ingredients in our products are safe for people and the environment. We were awarded the Safer Choice Partner of the Year in 2016 for our initiatives to further the program. We were also awarded the B-Corporation: Best for the World 2016 award for our clean practices in a generally toxic industry.

Fun fact: Boulder Clean Power Plus Laundry Detergent cleans laundry more effectively than Tide in 3rd party testing!

What’s happening at Boulder Clean in 2017:

This year, we are launching the first ever natural laundry detergent packs in child-resistant packaging. We will be donating to multiple non-profits through our “1% for the planet” membership.

To shop Boulder Clean products, tap this link or go to Amazon.com and search Boulder Clean.


Acure Organics

What makes Acure a clean company:

We have great personal hygiene and floss daily.

What’s happening at Acure in 2017:

We’ve just launched a new line of organic vegan protein powders, greens and supplements to help you look great from the inside out. 

Acure is family owned and operated. Their products are free of harmful chemicals, they use certified organic ingredients, and all products are cruelty-free. They have a commitment to sustainability, using green packaging that is recycled and biodegradable. All products are free of gluten, parabens, phthalates, sulfates, harmful preservatives, and artificial coloring. And they’re hella affordable.

To shop Acure products, go to Target, Whole Foods, amazon.com and other fine natural retail stores. 



What makes W3LL PEOPLE a clean company:

W3LL PEOPLE is on a mission to take beauty to a more positive place. As a leader in luxurious, non-toxic cosmetics, our products are crafted with premium quality natural and organic ingredients that provide extraordinary results.

Founded on the principles of performance, artistry and social responsibility, W3LL PEOPLE was created by A-list Makeup Pro Shirley Pinkson, Cosmetic Dermatologist Reneé Snyder M.D. and Treehugging Entrepreneur James Walker. Our commitment to advanced, natural cosmetics has led us to ban thousands of sketchy ingredients that are toxic both to the body and planet. These include harsh artificial chemicals and non-renewable petroleum ingredients like parabens, phthalates, sulfates, propylene glycol, oxybenzone, avobenzone, phenoxyethanol, nanoparticles, silicone and dimethicone. W3LL PEOPLE is GMO, gluten, cruelty, and bad mojo free. 

Over the past year, we’ve been a leader in the Environmental Working Group’s Verified Program. Reference our blog here for details.

What’s happening at W3LL PEOPLE in 2017:

Apart from some game-changing new products (see our site), we will continue to work on the democratization of beauty by bringing the same high-quality luxe cosmetics at lower price points. We’ll expand our retail distribution to premium partners that give accessibility to everyone, everywhere. This post might help give a bigger picture in this concept.

Find them at select Whole Foods Markets, Target stores throughout the US, and W3LLPEOPLE.com 


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One comment

  • D.E. February 11, 2017   Reply →

    Hopefully, S.W. Basics will include a few of their own good products in this Giveaway. I’ve entered, of course, because it all sounds too good to pass up.
    Good luck to me, right?

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