Wellness news, skincare hacks, and #DIY from the sassiest people in the biz.

I Visited An Integrated Bodyworker — Here’s What Happened

I laid flat on my back, legs splayed out in front of me. Juliet Maris – a total stranger up until thirty minutes prior – hovered overhead, encouraging me to pretend like I was stopping a flow of urine. I tightened up in a way that felt appropriate. “Am I doing this right?” I asked hopefully. She smiled, “Well, I can’t exactly see into your uterus. How do you feel?” I released a big belly breath of air and laughed. This was going to be interesting.

 

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Introducing Our Valentine’s Day Gal and Pal Bundles

Forget roses — this Valentine’s Day, we’re into giving and receiving the gift of good skin… which is why we created these exclusive Gal and Pal Bundles to address the skincare needs of both men and women. Below, we’re detailing out how both genders can use the products in the pack and how you can use ’em together, too. (Hint: it involves getting touchy-feely.)

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So… How Do I Use Your Products?

We field a lot of questions here at S.W. Basics – you all are an inquisitive bunch – but some of the most frequently asked ones are focused around how to use our products. You’re kind of confused and I understand why. Our products somewhat buck convention and, in many cases, they’re different from anything you’re used to using. So unlike a Neutrogena face wash, our Cleanser doesn’t foam. And, contrary to a Noxzema mask, our Hibiscus Mask isn’t all soft and gooey. Some of these differences are due to the fact our products lack additives – stuff like emulsifiers, sulfates, and preservatives – which produce that certain user experience you’ve come to expect. Other differences arise because, well, we aren’t as prescriptive about the “best” way to use our products as many mainstream beauty companies can be. Regardless, we don’t want you to be confused. We want you to be empowered. So, below, we’re doing some ‘splaining. Read on!

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I’m Becoming a Doula

“What the heck is a doula?” This is the response I got from friends and family when I told them I was signing up for a “doula workshop.” Don’t get me wrong: my loved ones are used to my oddities. My recommendations to snack on coconut oil as a way to increase happiness, my post-grad decision to spend two months at an ashram in India instead of finding a job, my admittedly luddite tendency to punctuate conversations with dreamy ramblings about how we should all move to a scenic pasture don’t exactly scream “normal.” But this whole doula situation seemed to really throw everyone for a loop. If you’re anything like the wonderful people in my circles – you’re probably also wondering what a doula is. I’m here to clarify.

 

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You’re Really Hot. No, I Mean It.

Last week Adam and I went to a fancy event. We rarely go to fancy events–so rarely that we generally find them fairly stressful. We spend weeks trying to decipher the dress code (I have googled “formal attire” so many times), plan the entire day around it (“it’s snowing out we should really take a cab but that’s over the top so let’s suffer through the train”), and then we reward ourselves for surviving (this time it was shawarma and Annie don’t be jealous). It’s pretty hilarious.

 

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Five #SWHacks You Need to Try Now

If you follow us on Instagram, you know that we LOVE a good #SWHack. If you don’t follow us on Instagram – you really should – then let me explain. An #SWHack is a creative, not-so-obvious combination of our products that we hope will both surprise and delight. They’re truly wonderful, often life-altering revelations (okay I might be over-exaggerating a bit) that further enable you to really customize your routine for your skin. Below, we detail out five of our favorite hacks. Test ’em out!

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Dear Natural Beauty Brands, Show Us Your Beauty Cabinets

I’ve been using this natural deodorant I really like. I’m shocked by how much I like it, and whenever that happens, I want to tell everyone. But I’ve been really hesitant, for a few reasons. The first is that I want to formulate a deodorant for S.W. someday. In fact, I’ve been working on it for a couple of years. In second fact, I’m usually buying other people’s deodorants as research. I want to see who is making great natural deodorant, and I want to make sure that ours is different and better (or at least not worse).

 

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Yes, Naturals “Work” – Here’s Why

When I was 16, the standards by which I measured a skincare product’s efficacy were sort of twisted. If it burned or tingled when I applied it, I felt it was “working” – like, really, really well. If it had a strong chemical smell (hello, Noxzema!) or produced a super-foamy, squeaky-clean feeling, then I was particularly delighted. And if it claimed to employ some kind of super-cool technology to assault my pores and demolish my pimples, then I was totally on board.

 

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