We field a lot of questions here at S.W. Basics – you all are an inquisitive bunch – but some of the most frequently asked ones are focused around how to use our products. You’re kind of confused and I understand why. Our products somewhat buck convention and, in many cases, they’re different from anything you’re used to using. So unlike a Neutrogena face wash, our Cleanser doesn’t foam. And, contrary to a Noxzema mask, our Hibiscus Mask isn’t all soft and gooey. Some of these differences are due to the fact our products lack additives – stuff like emulsifiers, sulfates, and preservatives – which produce that certain user experience you’ve come to expect. Other differences arise because, well, we aren’t as prescriptive about the “best” way to use our products as many mainstream beauty companies can be. Regardless, we don’t want you to be confused. We want you to be empowered. So, below, we’re doing some ‘splaining. Read on!