Certifiably Awesome: Sacha Dunn, Founder, Common Good

Sacha Dunn launched her business, Common Good, after encountering a startling realization: She was using a lot of plastic to clean her home. Thus inspired to live a more sustainable lifestyle, she launched a home care company that offers consumers the unique opportunity to re-fill their products at one of Common Good’s many refilling stations across the country. She also packages some of her products in glass – an anomaly in this industry – and formulates using 100% biodegradable formulations — no harsh chemicals, phthalates, or parabens. Ever. Just check out their ingredient list here.


While we love Common Good for all of these reasons, we feel particularly aligned with them because they’re fellow Brooklynites and, for a limited time only, are also fellow Target-ers. Yep, you can now locate Common Good in select Target locations as part of their Spring Wellness Mini Seasonal Event. (Email Common Good to find out if a store near you is participating.)


In honor of the event – and to celebrate the spring cleaning season properly – we gave Sacha a much-overdue Certifiably Awesome rundown. Read on!




What is your favorite “I-really-shouldn’t-be-eating-this” food?

All the eclairs my son has been making. Thank you the The Great British Bakeoff for teaching him the art of choux pastry making.


What is a skincare myth that you have busted on your own?

I think this is now a well known fact, but it took me a while to realize that you don’t need to spend a lot of money to get great quality products. And natural works.


What percent natural are you?  

This question has sent me into an existential crisis. It is the eternal struggle. The GOAL is to be 100% natural in all aspects of life, but you know, sometimes life just gets in the way.


What is your naked animal? (Oh you don’t know what this is? Allow us to improve your life tremendously. IF posing for naked photos, what animal would you choose to hide your girly parts?).

The whale (with the hat) from This is Not My Hat by Jon Klasson.


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