S.W. FAQ: Our Cleanser

When we first released our three-ingredient, non-foaming Cleanser many moons ago, the skincare world was in a bit of a different place. Brands like Clearasil dominated the face wash category with their “blackhead-busting,” detergent-filled offerings; the idea that a good face wash can – and should – produce no foam was virtually unheard of. Now it’s 2017. Micellar face washes are en vogue (something we’ve discussed at length) and it’s no longer unthinkable to wash your face with something that doesn’t leave you feeling like you just assaulted it with hospital-grade disinfecting soap. In fact, more and more of you understand that a good cleanser should be as gentle as it is effective.

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