Dear Natural Beauty Brands, Show Us Your Beauty Cabinets

I’ve been using this natural deodorant I really like. I’m shocked by how much I like it, and whenever that happens, I want to tell everyone. But I’ve been really hesitant, for a few reasons. The first is that I want to formulate a deodorant for S.W. someday. In fact, I’ve been working on it for a couple of years. In second fact, I’m usually buying other people’s deodorants as research. I want to see who is making great natural deodorant, and I want to make sure that ours is different and better (or at least not worse).


I don’t want to post someone else’s product because I don’t want it to look like I’m going to steal a formula, and I don’t want it to look like we’re not working on our own products. I don’t want the brand to think I plan on ripping them off, and I don’t want them freaking out when we launch a deodorant if one of the ingredients match up. And I totally get that kind of freak out. I have it all the damn time. The green beauty industry is so insanely competitive, and it’s almost impossible to be completely original these days, even if you try. And not everyone tries.


But this past week, I heard the news about EOS being sued because their lip balms give people rashes, blisters, and even cause people’s lips to bleed and lose their pigment. Gross. (And so fucked up.) It made me realize I really should talk about other companies’ great natural products. Consumers need all the help they can get right now. They’re using nasty products, they have no idea how dangerous they are, and it can be really hard to know where to even go for alternatives. As brands, we have such a huge opportunity to truly help each other, the movement, and our customers. We’re never going to make it if zillions more people don’t learn that there are naturals out there that really work. We’re not helping ourselves by not showing people that they have options. They think they don’t! They think synthetics are the only effective means for great skin. So often, people new to naturals will try one product and if they happen not to like it, they go, “This was me trying naturals and it didn’t work out. Oh well, bye bye forever!” (Except it’s usually meaner. Sad face.)


I don’t want them to do that. I want them to keep trying. I want them to go to Jordan or Osmia or Zoe or Herbivore. I want them to know there are so many natural options, and that the independence of natural brands probably means whoever is selling you the products uses them and cares about you. (I can’t imagine that Humberto Antunes lovingly handmade the original formula for Cetaphil…) I know so many of the people who own natural beauty brands. They are such good people. They make great products. But even when I don’t know them, like in the case of my awesome new deodorant, why wouldn’t I support them? They are doing the right thing, and the world desperately needs more of the right thing right now.


So, as a start to me sharing more of the truly natural, super effective products I love, please check out my fave new deodorant. I have insanely sensitive pits (surprise, surprise) and this feels great. It smells yum and works for two whole days before you have to reapply. I swear. Even through a really sweaty workout! And if you don’t like that one it’s okay. Try this one. Or this one.


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