MADE SAFE & Women’s Health

We’re proud to celebrate women’s health this month with S.W. Basics, Good Clean Love, Rejuva Minerals, and Sustain. Each of these companies is part of a revolutionary new movement to change the way products are made in this country, a movement that puts our health ahead of toxic ingredients and profits.

Right now, the status quo is that it’s perfectly legal to put known harmful chemicals in everyday products, and many companies do. Women are uniquely impacted by this uncontrolled toxic experiment on our health:


  • Women use more personal care products, which are notorious for containing chemicals known to be linked to cancer, fertility problems, hormone disruption, early puberty, and other serious health problems. According to the Campaign for Safe Cosmetics, women use an average of 12 personal care products a day, exposing themselves to a cocktail of 150+ chemicals (men report using six personal care products a day).
  • Sexual health and feminine care products come into contact with some of the most sensitive and absorptive skin on women’s bodies. Wipes, washes, and lubes commonly contain harmful petrochemicals, preservatives like parabens that are linked to cancer, and powerful skin allergens like MI and MCI.
  • Women’s health problems linked to toxic chemicals are on the rise. According to the Breast Cancer Fund, breast cancer rates have risen from an average of 1 in 20 to 1 in 8 over the last two decades. It’s estimated that 10-20% of women suffer from endometriosis today, a leading cause of female infertility. Visit Women’s Voices for the Earth for more on women’s health and toxic chemicals.


Here’s the good news: every step you take to avoid harmful chemicals makes a difference for your body and your health. Check out this study on girls who switched cosmetics for 3 days and showed a significant drop in hormone-disrupting chemicals in their bodies.

The problem is that it’s been incredibly difficult for the average person to figure out what’s safe and what’s not, what with confusing ingredient lists and rampant greenwashing. You almost have to have a Ph.D in chemistry just to go shopping.

Until now. Enter the revolutionary new MADE SAFE seal. It literally means that a product is made with safe ingredients not known or suspected to harm human health. Each of these brands pioneering this seal truly care about your health, because most of them were founded by people just like us who are passionate about protecting their health and their families.

Here’s why we’re proud to work with each of these brands:

Good Clean Love

This company has been making safer products for women, talking openly about healthy sex lives, and teaching women to be advocates for their sexual well-being for years. Good Clean Love’s founder Wendy Strgar based her formulations heavily in science, and their line of personal lubricants was named one of the safest on the market in a recent National Institutes of Health (NIH)-funded study. In addition, Good Clean Love’s Almost Naked and Restore personal lubricants were the first lubes to receive MADE SAFE certification.


Rejuva Minerals

Founder Brenda started Rejuva Minerals because she struggled with skin sensitivities. With her background in health information, Brenda realized that the toxic chemicals in the cosmetics she was using were compromising her sensitive skin. She couldn’t find a line safe enough for her liking, so she took the leap and launched her own. In 2016, Rejuva became the first cosmetics company with MADE SAFE certified products. All Rejuva Minerals foundations and bronzers bear the MADE SAFE seal.



Sustain’s condoms are the first and only condoms on the market that are MADE SAFE certified. The company uses their Fair Trade, vegan, sustainably-made condoms as a conversation starter to connect the dots between world issues like hunger, poverty, and climate change. And of course, family planning, education, and reproductive health care: Sustain’s unique 10%4Women initiative donates 10% of profits to women’s health organizations and efforts.


S.W. Basics

This line of skin care has its origins in founder Adina Grigore’s kitchen with a philosophy of simplicity. That philosophy of “less isn’t just more—less is everything” is a cornerstone of S.W. Basics products. Each product is made with only 5 ingredients, which translates to a high level of purity for your skin. S.W. Basics is one of the few skin care companies whose entire line is MADE SAFE certified.


MADE SAFE certified products have been examined by scientists to ensure they’re made without known behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, flame retardants, GMOs, heavy metals, neurotoxins, high-risk pesticides, reproductive toxins, toxic solvents, or harmful VOCs. Ingredients have been further examined by a chemist for bioaccumulation (builds up in our bodies), persistence (builds up in the environment), and general and aquatic toxicity. Find more certified products and participating brands


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